A marketing balloon competes with a billboard, not with a banner. The comparison that matters is what else $1,526 buys you and how long it keeps working.
What you are really buying
Height. A sign on your building is read by people who already found you. A balloon at 120 feet is read from a long way off by people going somewhere else.
That is the entire mechanism. It is why the businesses that keep them are the ones on a road with real pass-by traffic, and why the ones that do not keep them are usually tucked away where nobody drives past anyway.
Be honest about your location before you spend anything. If nobody drives past, a balloon will not fix that.
How it compares to the rest of the budget
A 13-foot blimp is $1,526 once, with artwork on both sides included, plus $135 shipping. After that the only running cost is helium, at roughly $2.50 a day in top-offs.
A month of local radio, a single billboard rotation, or a short print run will cost more than that and stop the day you stop paying. The balloon keeps flying next year and the year after. Customers write to us still flying the same balloon after fourteen years.
That is the argument. It is not that a balloon is clever. It is that it is unusually durable for the money.
Who gets their money back
- Car and truck dealers — The most common buyer. Readable from the highway before the lot is.
- Homebuilders — Weekend traffic to a model home. A California company flies 100+ of ours weekly for builders.
- Grand openings — Look established on day one, without a permanent sign budget.
- Furniture and large-format retail — Wide low buildings have no vertical presence. A balloon supplies it.
- Seasonal sales — Fly it for the promotion, box it, bring it out next quarter.
The two numbers that decide it
First: how many cars pass your frontage, and at what speed. Fast roads need the height more, not less.
Second: whether anyone at your business will actually put it up. The first inflation takes some reading; after that it is ten minutes and one person. If that ten minutes has no owner, the balloon stops flying by week three. In greater Phoenix and Tucson we solve that by running it for you.
Ask for a quote. Call 1-800-791-1445 or email sales@arizonaballoon.com and tell us the size and whether you want it printed.
More at advertisingblimps.com.